tutch and Beacon Lighting launch digital in-store endless aisle solution with Foundation Partnership

Australian retail technology business and LFRA Associate Member, tutch, has entered into a multi-year Foundation Partnership agreement with Beacon Lighting, Australia’s leading specialist retailer of lights, ceiling fans and light globes.

The partnership comes after a successful three-month proof of concept with customers embracing the tutch in-store endless aisle digital SaaS technology which has led to significant increases in Beacon Lighting’s customer basket size and transaction value.

The tutch digital transactional solution will be expanded to more than 70 Beacon stores across Australia by September this year.

tutch provides Beacon Lighting’s retail team members with the opportunity to digitally present to customers the complete and extended Beacon Lighting product range regardless of the size of the store.

tutch is assisting Beacon Lighting in blending the digital and physical environments to transform the in-store customer sales experience.

Chief Executive Officer Felicity Herron said she is pleased the partnership will support Beacon Lighting’s focus on innovation, service and delivering the latest technology to customers.

“tutch’s customisable digital touchscreens blend the online and physical store environments to create one seamless, interactive omni-channel experience for shoppers,” said Ms Herron.

Beacon Lighting CEO Glen Robinson is looking forward to tutch’s technology enabling customer assisted sales checkout and/or self-service checkout.

“We pride ourselves on providing the latest lighting trends, technologies, and product designs to help our customers live brighter and better every day,” said Mr Robinson.

“tutch will give our customers the ability to access the entire product range with increased convenience and our team members the increased capacity to provide higher levels of service, particularly at peak times.”

The tutch platform is transforming the in-store ecosystem by delivering endless aisle, omni-channel shopping customer experiences that ensure retailers never miss a sale.

Customers are more easily able to search and learn about products, view universal inventory levels and complete the purchases of products that are in-store or out of store.

“We are very excited to partner with Beacon Lighting and assist Australia’s leading lighting retailer in continuing to deliver strong results across their store network,” concluded Ms Herron.