Supersized Safety!
RSEA started back in 1993, solely as a road safety equipment hire business, which is the reasoning behind its initialised name.
Since then, RSEA has grown exponentially to become the largest independent safety business in Australia with over 70 superstores, 6 Distribution Centres, 6 Safety Equipment Hire Depots and 18 Embroidery facilities Australia-wide.
RSEA offers workwear, safety equipment and safety gear to businesses all over Australia. RSEA Safety is trusted by many companies to provide workwear and safety gear to help keep employees safe.
RSEA Safety has now opened Australia’s largest workwear and safety store in Coburg, Melbourne this week. Located at the Lincoln Mills Homemaker Centre, the flagship store is positioned with other Large Format Retailers such as Bunnings and Officeworks.
Covering over 2000 square metres, it is RSEA Safety’s 80th retail store across Australia/New Zealand and 19th store in Melbourne, which is where the RSEA Safety brand began.
The Grand Opening was held on Saturday, 4th March with a number of exclusive offers only available at the new store. St Kilda coach Ross Lyon and players, Jack Steele & Max King, also attend the opening to greet incoming customers and sign supporter guernsies, following RSEA Safety’s renewal of their long-standing partnership with the St Kilda Football Club.
Australian tradies now have arguably the largest choice of workwear brands in the world, and are now serviced by an increasingly sophisticated range of suppliers across all their needs.
RSEA Safety has been investing in its retail presence and instore shopping experience, to create THE ultimate workwear and safety destination.
RSEA Safety’s Coburg retail execution includes onsite embroidery, visual pant and footwear walls and branded store-in-store concept areas from exclusive brands like ELEVEN, Helly Hansen, Wolverine and Carhartt.
RSEA Safety can also confirm that in the next few weeks additional stores will be opening in Lake Haven NSW, Bunbury WA and South Nowra.
Take a virtual tour.
Watch our store video with drone footage.
Download store images.
For more information, contact Lily Lee, Head of Marketing at lilyl@rseasafety.com.au.
