Primewest appoints Adam O’Donoghue as Group Head of Distribution
Primewest is pleased to announce that Adam O’Donoghue has been appointed as Group Head of Distribution.
Adam was previously Head of Asset Management at Primewest, a position he has held for over 13 years. In this role, Adam and the asset management team sought to maximise property value and investor returns by improving properties’ cash flow, closely managing and monitoring property expenditure and maintaining close relationships with existing and potential tenants and other stakeholders associated with the Primewest portfolio.
As Group Head of Distribution, Adam will be responsible for Primewest’s business to business (B2B) opportunities, growth of the Primewest Bespoke, and Investor Relations.
“Primewest Bespoke provides Primewest services and expertise to independent property investors,” explains Mr O’Donoghue.
“It is a new product for any entity with a large property portfolio that is seeking to outsource Asset Management and utilise the high class Primewest platform.”
“Clients may be ASX Listed entities, superannuation funds, large non-listed private businesses, Single (SFO) or Multi Family Offices (MFO) or private ultra-high net worth (UHNW),” concluded Mr O’Donoghue.
Primewest Bespoke was created as a result of identifying:
- A broad scale change in the transfer of inter-generational family wealth in Australia. Primewest observed that the younger generation has goals that may be more technology or environmentally focussed, but still have a desire to maintain the family property portfolio and install a professional manager to ensure the ongoing financial performance and long-term growth in the asset base.
- Primewest’s unique ability to co-invest alongside families or entities looking to release capital and a like-minded long-term capital partner with similar investment goals, whilst releasing some capital upfront for the current generation, and securing long-term cash flow for future generations.
- A family’s desires for property portfolios are very personal in nature given long-term historical and sentimental ties to sites. As such Primewest can either manage on behalf of the family, introduce new capital to a newly created investment vehicle to release some equity to future generations, or simply look to purchase outright should that be the desired outcome.
To access Primewest’s latest Large Format Retail Leasing Brochure, click here
