Macpac Opens Nine New Adventure Hubs Across Australia
Outdoor adventure specialty retailer Macpac, part of leading Australasian retailer Super Retail Group, recently opened nine new large format retail Adventure Hubs across Australia.
The new Adventure Hubs are located in:
- Victoria (5)
- New South Wales (1)
- ACT (1)
- South Australia (1)
- Queensland (1)
The hubs expand on the classic Macpac stores that primarily offer the full range of quality technical outdoor apparel, equipment and accessories.
Alex Brandon, CEO of Macpac, said “We’re really excited about the Macpac Adventure Hubs. We set out to create Australia’s premium destination for outdoor product and adventure advice, and I think we’ve achieved that aim in these first nine stores. The Adventure Hubs offer the full range of Macpac gear alongside other world-class outdoor brands such as Patagonia, Columbia and Mammut, supported by a friendly, knowledgeable team ready to give everyone adventure advice.”
Outdoor enthusiasts can expect the ultimate personalised customer experience at the new Adventure Hubs, with services including:
- Pack fitting huts, where expert team members will professionally fit customers backpacks
- World maps to plan their next trip
- Access to packing lists to ensure customers don’t forget any outdoor essentials, and;
- Chill out zones, where customers can receive advice and prepare for their next adventure with a mini library filled with books to inspire their next trip.
The launch was celebrated with in-store activations for customers including prize giveaways by local radio station Hit, complimentary coffee, plus exclusive launch deals.
