Luke Clarke, Bedshed

Luke Clarke, National Marketing Manager

Luke Clarke joined the Bedshed team in October 2015 and has over twenty years’ experience managing brand image, digital strategies and data driven marketing across B2B and B2C. He developed his experiences in the UK leading the marketing for over 200 trade stores, where he revolutionised how the business went to market through loyalty programmes, cross category campaigns and customer segmentation. He has transferred those skills to Australia and after roles across Industrial, Commercial and Recruitment marketing he is now thriving in the Retail industry.

Luke has led the team at Bedshed, supported by Perth based Creative, Digital and Media agencies, to the LFRA Marketing Campaign of the Year 2019 with Bedshed’s Bedroom Report. The Bedroom Report is a brand campaign, driven by independent research in to “what goes on in Australian bedrooms”, that enables Bedshed to build on its position as the bedroom experts and prove once again that, as the tagline suggests, no one’s better in the bedroom.

 The role at Bedshed includes managing all aspects of the Bedshed marketing plan from brand, retail promotions and advertising, through to e-commerce, point-of-sale and franchise recruitment. Luke has really enjoyed working with the franchisees to develop and implement the strategic and tactical opportunities across the network that have helped deliver continued growth in sales and store numbers.