Kitchen Warehouse reveals new ad campaign and “cook your heart out” brand positioning

Kitchen Warehouse has launched its new brand direction in celebration of flavour, delicious cocktails and canapes, good times with friends and family celebrations.

The new brand direction asks people to “Cook your heart out” and is led by a 15” and 30” TVC, 30” radio commercials, in program integrations and online advertising and injects the passion we all have for cooking into the brand.

Head of Brand and Content, Andrew Mathwin, said this passion as a business is all centred around Kitchen Warehouse’s iconic heart identity – cooking with passion and heart, having our customers best interests at heart and the heartfelt respect we have for our team and our suppliers.

“Our focus as a business is about enabling our customers to be the best cook they can be.

“Whether this be recipes, cookbooks, our range, in-store advice or teaching our customers new kitchen skills we know if we can make home cooking and entertaining their favourite pastime, they’ll come back for more.”

The campaign is led by a 30-second spot that brings drama and emotion to the positive feelings associated with cooking with friends and family.

The outdoor component will be rolled out primarily in-store featuring great cooking moments and quotes to inspire around our collective passion for food.

This follows national tenders for Media, PR and the rollout of a new quarterly magazine and 2022 cookbook.

 

Credits

Chief Marketing Officer: Justine Murphy

Head of Brand & Content: Andrew Mathwin

Marketing Manager: Carly Jellyman

Stylist: Jo-Anne Pabst

Producer: Nigel Camilleri (Safari)

Photographer: Andrew Englisch (Safari)

DOP: Hamish Pattison

Production Manager: Jaclyn Gittus

Food Stylist: Natasha Cuenca

Scripting: Andrew Tinning (AT Creative)

Sound: Tim Count (MDS Audio)