Fernwood Fitness opens Tarneit Site in Victoria

Fernwood’s newest club opened in Tarneit last December and in those short four months alone, the club has over 2,078 members.

This has exceeded all of Fernwood Fitness’ expectations, with by comparison their average club membership generally sits around 1,200.

The brand-new Tarneit club includes luxury changerooms, the latest in exercise equipment, a diverse range of fitness classes including our most popular classes FIIT30 and reformer pilates, and highly skilled trainers, ensuring that members have access to the best resources for their fitness goals.

Anthony Dickens Tarneit owner and Franchisee says, “Fernwood Fitness has been a positive force in empowering women to lead healthier lives for many years.

“With this new Tarneit club, we aim to continue this legacy by providing a first-class facility where women can achieve their fitness goals, build community, and invest in their wellbeing. We can’t wait to welcome the women of Tarneit through our doors”.

Fernwood Fitness founder, Diana Williams, also shares her enthusiasm for the expansion, saying, “We are delighted to welcome the Tarneit community to the Fernwood Fitness family.

“Anthony’s commitment to providing a premium fitness experience aligns perfectly with our mission to empower women through health and fitness.

“We look forward to helping the women of Tarneit lead healthier, happier lives.”

In the coming year Fernwood Fitness are looking to expand into new sites.

In addition to expansion, Fernwood are investing in brand growth and have partnered with a new strategic agency to undertake research to further understand their key consumer segments.

To elevate its brand presence, Fernwood will craft and implement a strategic marketing approach.

Through the process, Fernwood are also reviewing their tech stack and introducing a new training portal to ensure efficiency and effectiveness.

The portal is an all-in-one learning solution that will allow for interactive, engaging and fun training content for Fernwood’s network of franchisees and club staff.

Additionally, Fernwood aims to educate members on holistic health and wellness benefits through targeted initiatives delivered via the training portal.

The portal will be rolled out to franchisees and club staff, evolving to then be used to create a tailored experience for Fernwood members in the future.

Included in the portal are completely customisable and interactive training programs that are quick to deliver and will upskill Fernwood club staff without having to sit behind the computer or listen to hours of training content, also ensuring consistent onboarding for the full Fernwood experience.

Find out more about owning your own Fernwood- https://www.fernwoodfitness.com.au/ownaclub