Beacon Lighting relaunches Beacon Trade

Tradies and commercial customers have been loyal supporters of Beacon Lighting for a long time.

Beacon Lighting’s new channel: Beacon Trade was launched as the company identified an opportunity to better support this customer group, enabling Beacon to future-proof the business, adding an additional stream to traditional retail.

Being a Beacon TLC (Trade Loyalty Club) member gives trade and industry exclusive access to a range of benefits that have been designed to make their work day simpler, including:

• Competitive trade prices and essentials range;
• Access to our Beacon design studio services;
• Free delivery;
• Dedicated sales members; and
• A Beacon Cash rewards program.

Over the last year, the team at Beacon have been working hard to re-launch the Beacon Trade brand to give back to those who have helped it grow to where it is today and to improve the products and services and support offering to their members.

In April, a new split screen video following a day in the life of a target Beacon Trade persona was filmed and released to help bring in new trade members.

This was paired simultaneously, with the launch of a new trade website platform that allows members to more easily access relevant blog posts and news bulletins.

The team at Beacon have improved the trade presence within stores by creating a dedicated trade area within each store, making it easier for tradespeople to find what they need.

This allows tradies to quickly grab whatever they need before, or during, their work day.

These stores also open earlier and stock essential products to ensure those who have early starts still have time to get what they need before they start their day.

In March, Beacon Trade were also lucky to have their 50,000th member sign up, which was a huge milestone for the Beacon group.

The lucky member was given a prize pack that included some exclusive Beacon Trade merchandise and a YETI cooler.

The re-launch of Beacon Trade has been an exciting project for the team at Beacon and they are looking forward to continuing to work hard to provide their loyal tradies with exactly what they need.