Maroochydore Homemaker Centre Wins Awards

Maroochydore Homemaker Centre has been recognised as an industry leader in the Large Format Retail sector after taking out two prestigious awards for Centre Presentation and Marketing Excellence.

The landlord undertook a cosmetic upgrade of the Centre in early 2019. This upgrade included an external building repaint and a complete overhaul of all external gardens, new and improved signage and the installation of an art wall as well as an external mural from a local artist.  Internally, a full transformation of the amenities corridors was undertaken along with new lighting throughout the entire centre including the carpark.

Designated break out zones were refurnished to create a more stylish and comfortable area that customers were comfortable to dwell in along with creating a point of interest throughout the mall. It was also important to provide a platform for retailers to showcase their product through the way of special visual merchandising platforms along with a central area to showcase activations and seasonal activities.

Marketing for Large Format Retail is vastly different to traditional shopping centre marketing tactic.  Through extensive retailer engagement on both a store and national level, it was clear that many customers were struggling to make their own style decisions for their homes. Exposure to numerous lifestyle and reality television programmes opened the eyes of the market to the benefits provided by engaging a skilled professional in outfitting their home in their own individual style.  The Centre recognised this need and put into place an on-staff Centre Stylist that customers could engage to assist them in putting together a customised palette of furniture that created the environment that they were looking for. Results for this campaign are strong with an average consult recording a 20:1 return on investment.