Jaycar Electronics Launches its First ‘Maker Hub’
On 8th June 2019 leading technology retailer Jaycar Electronics opened its flagship store at Central Park Mall. Here they unveiled a new experiential retail concept that embraces technology and collaboration, encouraging the community to “think. possible.”
The heart of the store was a first for Jaycar– a dedicated space known as the ‘Maker Hub’ where customers can participate in workshops, challenges, attend events and use specialised equipment such as 3D printers.
Jaycar’s Chief Marketing Officer, Jarrod Carroll says, “We are trying to push the boundaries of experiential retailing in this sphere.
“Our new ‘Maker Hub’ space will allow customers to have hands-on experience with many of our products. For example, people will be able to work on benches with Arduino & Raspberry Pi® microcontrollers and experience various workshops lead by our in-store tech experts.
“It’s all about inspiring people through the endless possibilities of technology”.
The new store layout offers a simpler and easier model for tech shoppers offering new ways to search for products, Instant Check Out services and 24/7 Click and Collect available for local businesses to shop around the clock.
To celebrate the flagship store opening at Central Park Mall, Jaycar hosted ‘Tech Fest’ between 14-16 June offering free tunes & chips, daily giveaways and promotions on a range of tech products in store. They also ran a series of workshops and interactive demonstrations over the three days to showcase how all things tech comes together.
Jaycar aims to foster inspiration and innovation within the local community through technology. There is something for everyone at every level, from the tech enthusiast to tech curious and families wanting to inspire their children through technology.
