Amart unveils new brand evolution with the Launch of ‘Life. Styled’ and new logo

Amart has been committed to helping Australians transform their homes with high quality furniture on every budget for more than 50 years.

With 67 stores across Australia, Amart is united by a clear vision- to help transform the homes of everyday Australians everywhere.

Amart has revealed its major brand evolution with the launch of a new brand platform, ‘Life. Styled’, enforcing the brand’s mission to help Australian’s conveniently and affordably transform their homes with stylish, functional, comfortable and high-quality furniture.

Amart CEO Lee Chadwick says Amart is a “customer-first brand”.

“’Life. Styled’ is just one example of how we’re continuing to evolve with our customer and empower them to transform their houses into homes by providing them with the most stylish, high-quality and affordable range of furniture on the market,” Mr Chadwick said.

“Our brand is also more than just a logo, colour and font. It’s how we talk, how we deliver on our promises and ultimately how our customers and the market perceive us.

“As our new brand identity establishes, consistency of each consumer touchpoint, interaction and experience forms the basis of our reputation and builds our brand.”

Amart General Manager of Customer, David Bauer, adds: “For more than 50 years, Amart has been synonymous with affordable furniture that is loved and enjoyed by Australians, every day.

“With the ‘Life. Styled’ platform and new logo to be rolled out across the country, the Amart brand is getting refreshed in line with expectations of customers, building on our great value credentials while also moving us into the same contemporary and stylish space our furniture already inhabits.”

The brand evolution will ensure the iconic Australian brand continues to build on its exceptional customer experience, by helping the everyday Australian to create beautiful living spaces that are equal parts stylish, functional, affordable and comfortable.

The fresh and contemporary approach to ‘Life. Styled’ will still maintain the rich heritage of the brand Australians have come to love and trust over the last half century, also including some new yet familiar faces from The Block.

The launch of ‘Life. Styled’ follows many customer centric initiatives rolled out in the last few years, most recently the home decor range Perago, which launched 12 months ago.

This is just the start of much more to look forward to from both Amart and Life. Styled, including the upcoming release of a new nursery range and brand-new locations set to open in 2023, with four new stores on track to open by midyear.

We look forward to seeing what is next instore from the Amart Furniture team, with an exciting year ahead!